
Unleashing Unrivaled Durability: The Power of ProCoat's NanoWear™ Aluminum Oxide Additive for Hardwood Floors
- Ben Hadlock
- Jul 25, 2025
- 4 min read
Hardwood floors are a timeless investment, adding warmth and elegance to any space. However, their beauty can be vulnerable to the rigors of daily life – scratches, scuffs, and general wear and tear. Fortunately, advancements in flooring technology offer a solution that significantly enhances their longevity and resilience: ProCoat's NanoWear™ Aluminum Oxide Additive. This innovative product, when professionally incorporated into high-performance finishes like Bona Traffic HD or Loba Rush, provides a virtually impenetrable shield, ensuring your hardwood floors retain their pristine appearance for decades.
What is ProCoat's NanoWear™ Aluminum Oxide Additive?
Aluminum oxide is a naturally occurring element, a chemical compound of aluminum and oxygen in crystal form. When finely ground into a powder, it is incorporated into wood floor finishes. The "NanoWear™" aspect specifically refers to ProCoat's proprietary blend of nano-particulates of aluminum oxide. These incredibly tiny particles are designed to be mixed directly into premium water-based urethane topcoats, such as Bona Traffic HD or Loba Rush, at the time of application.
Unlike factory-applied aluminum oxide finishes (which are baked onto the wood in a manufacturing setting), ProCoat's NanoWear™ empowers flooring professionals to achieve enhanced durability on-site. When added to the finish, these nano-particles blend seamlessly, curing to create an exceptionally dense and hard protective layer on the surface of the wood. This allows for a significantly tougher final finish than the urethane alone could provide.
The Unmatched Benefits of ProCoat's NanoWear™ Enhanced Finishes
The integration of ProCoat's NanoWear™ into leading professional finishes offers a multitude of compelling advantages for hardwood floors:
* Exceptional Durability and Scratch Resistance: This is the hallmark benefit. Aluminum oxide is one of the hardest substances known. When incorporated via NanoWear™, the enhanced finish becomes highly resistant to scratches, scuffs, and abrasions from pet claws, furniture movement, and heavy foot traffic. This significantly reduces the need for frequent refinishing.
* Enhanced Longevity: By providing superior protection against daily wear, finishes enhanced with NanoWear™ dramatically extend the lifespan of your hardwood floors. Floors treated with this additive can maintain their beauty and integrity for years longer, preserving your investment and reducing long-term costs.
* Protection Against Oxidation and Fading: The reinforced finish acts as a barrier, guarding the wood against oxidation, which can cause yellowing, darkening, or ambering over time. ProCoat's NanoWear™ itself is formulated with UV inhibitors, further slowing down the fading process caused by sunlight, thus maintaining the wood's original color and vibrancy.
* Low Maintenance: The incredibly hard and smooth surface created by the NanoWear™-enhanced finish makes it highly resistant to stains and spills. Routine cleaning, such as sweeping, vacuuming, and damp mopping, is typically sufficient to keep the floors looking their best. There's no need for waxing or special oils, simplifying maintenance significantly.
* Maintains Aesthetic Appeal: Beyond its protective qualities, NanoWear™ blends seamlessly into the finish, allowing the natural beauty of the wood to shine through. It provides a subtle sheen that enriches the grain and depth of the flooring without altering its appearance.
* Professional-Grade Performance: When added to industry-leading products like Bona Traffic HD or Loba Rush, NanoWear™ elevates their already high performance, offering professional installers a powerful tool to deliver superior, long-lasting results for their clients.
Professional Sources and Industry Insights
The benefits of aluminum oxide, and specifically nano-particulate additives like NanoWear™, are well-understood and supported by experts in the flooring industry:
* Professional Coatings Inc. (ProCoat®): As the manufacturer, ProCoat® directly attests to the effectiveness of their NanoWear™ - Aluminum Oxide Additive. They state that their nano-particulate aluminum oxide blend provides "unmatched wear and scratch resistance" when added to water-based coatings, sealers, and paints, highlighting its UV resistance and non-yellowing formulation.
* Sustainable Lumber Company: While often referring to factory-applied finishes, sources like Sustainable Lumber Company consistently emphasize the "unrivaled durability" and "scratch resistance" of aluminum oxide. Their insights into its suitability for high-traffic areas and its role in preserving wood's beauty and color over time apply directly to the enhanced performance achieved with additives like NanoWear™.
* Rubcorp: In their comprehensive guides on floor finishes, Rubcorp frequently positions aluminum oxide as a superior component for "exceptional scratch resistance" and "longevity," often exceeding the lifespan of traditional polyurethane finishes alone. This aligns with how NanoWear™ improves the performance of premium urethanes.
* Vermont Plank Flooring: This company underscores that aluminum oxide is a "fortifier for urethane, providing hardness and abrasion-resistant qualities that give it the highest level of protection from wear and tear." This concept directly supports the function of ProCoat's NanoWear™ as an additive that fortifies existing urethane finishes.
* BuildDirect: This online flooring retailer emphasizes that the "quality of finish is extremely important to the long life of a wood floor" and points out that aluminum oxide "adds a layer of scratch resistance" and seals the surface against oxidation. These general benefits of aluminum oxide are precisely what ProCoat's NanoWear™ delivers to on-site applied finishes.
Conclusion
For homeowners and businesses seeking to maximize the lifespan and beauty of their hardwood floors, finishes enhanced with ProCoat's NanoWear™ Aluminum Oxide Additive offer a superior solution. When professionally integrated into high-performance topcoats like Bona Traffic HD or Loba Rush, its unparalleled durability, scratch resistance, and low-maintenance properties provide an exceptional investment. By choosing hardwood floors treated with this advanced technology, you are selecting a surface that is not only aesthetically pleasing but also engineered to withstand the test of time, ensuring years of enduring beauty and performance.






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